Wix’s new AI chatbot builds websites in seconds based on prompts

The 'Generate Site' button for Wix's AI web page builder.
Image: Wix

You can now build a website, images and all, using only prompts in Wix’s new AI website builder. Creating a website is free, but you’ll need to upgrade to one of Wix’s premium plans if, for example, you want to accept payments or not be limited to using a Wix domain name.

Wix’s prices range from $17 per month for the Light plan, which comes with things like 2GB of storage, support for two employees, and some basic marketing tools, to $159 for the Business Elite plan, which supports up to 15 employees and offers advanced analytics. and e-commerce features.

To create a site, click the ‘Create with AI’ button and answer some questions from the chatbot, such as what you want to call the site, what it is about, and what your goals are for it. It creates something for you in just a few seconds. You can edit it in more conventional ways after it’s created, adjusting the theme and layouts. There are also bits of AI sprinkled in here and there to boost image and text creation. (Wix said The edge when the website generator announced last year that it was using “out-of-the-box” models like DALL-E for this and OpenAI’s ChatGPT for text creation.)

I went ahead and tried to build a new technical website, The Vorgethat matches the description of The edge‘About’ page:

The edge is about technology and how it makes us feel. Founded in 2011, we provide our audiences with everything from breaking news to reviews to award-winning features and investigations, on our site, in video and in podcasts.

Our original editorial insight was that technology had migrated from the far edges of culture to the absolute center as mobile technology created a new generation of digital consumers. Now we live in a dazzling world of screens that has ushered in revolutions in media, transportation and science. The future is coming faster than ever.

This is what I have:

An image of a basic website, which says
Screenshot: Wes Davis / The Verge

Oh yeah, The Vorge.

But that is not it The Vorge. I do The Vorge. When editing the theme, I described the futuristic technology news website I was looking for, and it replied:

I will create your website with a space-like design theme. It features edgy elements with black and purple colors. The theme includes two fonts: sans-serif and bold, as well as dotted and stem icons. The background of the site will be changed to black at your request. The logo has a futuristic font and is placed at the top, tilted to the side, read from bottom to top, slightly overlapping the main image. At the top of the page is a large main story with a headline in large font, which also slightly overlaps the bottom right two-thirds of the main image for that story. It also contains a subheading and the author’s name below it. To the right of this main story are five other “Top Stories” with headlines, author names, and thumbnails of their main images.

At this point I realized that, in addition to being a tech news site, we are also a hair salon (this is just a sample section of course):

A box that says “Our Services” with prices for different hair styling options, haircuts and knots to book them.
Screenshot: Wes Davis
Hairstyles have become so expensive!

I made some adjustments to try to achieve something like this The edge. Allow me to present the website that will revolutionize online tech journalism (and hair salons): https://wes77521.wixsite.com/the-vorge

It is clearly far from reality Edge. For that, you’ll probably need to delve into Wix’s advanced editing features and some basic web development skills. But it was very easy to use the basic AI generator to create something that initially looks close to a legitimate site, making it much easier to get to a basic starting point.

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