Plug-in car sales in Germany weakened again in February 2024

Tesla shines in the EV segment as the Model Y strengthens its position as the best-selling fully electric model.

Tesla Model Y Midnight Cherry Red (Europe) Tesla Model Y Midnight Cherry Red (Europe)

In February, new passenger car registrations in Germany amounted to 217,388, an increase of 5.4% year-on-year. During the first two months of the year, the number of registrations exceeded 430,000 (+ almost 12%).

Unfortunately, progress on plug-in electric cars has been mixed, with sales of fully electric cars down slightly and only plug-in hybrids showing any growth.

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German plug-in car market

Germany is Europe’s largest car market and plug-in electric cars are no exception. In 2023, almost 700,000 new plug-in cars were registered in Germany, of which more than 524,000 were fully electric.

In February, the total number of registrations of new plug-in electric cars was 42,054, a decrease of 5% year on year. Market share fell to 19.3%, compared to 21.5% a year ago. Still, the situation is not that bad as the segment has been supported by generous incentives in previous periods.

Registrations of battery electric cars fell 15% year-on-year to 27,479, representing 12.6% of the market (compared to 15.7% a year ago and 14.1% two years ago).

Sales of plug-in hybrid cars continued to rise for the second month in a row. The number of new registrations amounted to 14,575 (an increase of 22% year on year).

Plug-in car registrations last month (YYY change):

  • BEVs: 27,479 (down 15%) and a market share of 12.6%
  • PHEVs: 14,575 (+22%) and 6.7% market share
  • Total: 42,054 (down 5%) and a market share of 19.3%

So far this year, the number of registrations of new plug-in electric cars has reached approximately 79,000 (an increase of 11%), which is approximately 18% of the total volume.

Plug-in car registrations to date (changed annually):

  • BEVs: 49,953 (down 1%) and a market share of 11.6%
  • PHEVs: 28,969 (+39%) and 6.7% market share
  • Total: 78,922 (+11%) and 18.3% market share

For reference, 699,943 new plug-in electric passenger cars were registered in Germany in 2023, which amounted to almost 25% of the total volume.

One of the most spectacular findings is that Tesla achieved the highest number of plug-in car registrations in Germany last month, despite selling only fully electric cars. The company recorded 6,038 units (down 22% year-over-year).

Mercedes-Benz was in second place with 5,654 new plug-in registrations, but only 2,238 fully electric cars. BMW came third with 3,994 units (2,478 fully electric). Meanwhile, Volkswagen was third with 2,916 units (2,553 fully electric).

Plug-in car registrations per brand (minimum 1,000) last month:

  • Tesla: 6,038 BEVs
  • Mercedes-Benz: 5,654 – 2,239 BEVs and 3,415 PHEVs
  • BMW: 3,994 – 2,478 BEVs and 1,516 PHEVs
  • Volkswagen: 2,916 – 2,553 BEVs and 363 PHEVs
  • Volvo: 2,914 – 1,247 BEVs and 1,667 PHEVs
  • Audi: 2,640 – 1,570 BEVs and 1,070 PHEVs
  • Seats: 2,232 – 973 BEVs and 1,259 PHEVs
  • MG Roewe: 1,782 – 1,781 BEVs and 1 PHEV
  • Hyundai: 1,544 – 1,260 BEVs and 284 PHEVs
  • Porsche: 1,538 – 212 BEVs and 1,326 PHEVs
  • Kia: 1,401 – 1,006 BEVs and 395 PHEVs
  • Skoda: 1,390 – 1,260 BEVs and 130 PHEVs
  • Ford: 1,246 – 179 BEVs and 1,067 PHEVs
  • smart: 1,205 BEVs
  • Opel: 1,023 – 448 BEVs and 575 PHEVs

Mercedes-Benz remains at the top for plug-ins after the first two months of the year, but in the all-electric car segment there is no match for Tesla. Tesla is number one with 9,190 units sold, even though volume fell 23% year-over-year.

Plug-in car registrations per brand year-to-date (at least 2,000):

  • Mercedes-Benz: 11,712 – 4,597 BEVs and 7,115 PHEVs
  • Tesla: 9,190 BEVs
  • BMW: 7,918 – 4,721 BEVs and 3,197 PHEVs
  • Audi: 6,158 – 3,877 BEVs and 2,281 PHEVs
  • Volkswagen: 5,092 – 4,288 BEVs and 804 PHEVs
  • Volvo: 4,800 – 2,108 BEVs and 2,692 PHEVs
  • Seats: 3,469 – 1,171 BEVs and 2,298 PHEVs
  • Skoda: 2,998 – 2,717 BEVs and 281 PHEVs
  • Hyundai: 2,797 – 2,158 BEVs and 639 PHEVs
  • Porsche: 2,637 – 560 BEVs and 2,077 PHEVs
  • Kia: 2,576 – 1,753 BEVs and 823 PHEVs
  • Ford: 2,457 – 284 BEVs and 2,173 PHEVs
  • Opel: 2,409 – 1,002 BEVs and 1,407 PHEVs
  • smart: 2,385 BEVs
  • MG Roewe: 2,299 – 2,297 BEVs and 2 PHEVs

The Tesla Model Y remains the best-selling fully electric car model in Germany, with 7,801 new registrations this year, which is far more than other EVs.

Next we see two MEB-based models from the Volkswagen Group: Skoda Enyaq iV (2,717 units) and the Audi Q4 e-tron (2,313). The Volkswagen ID.4/ID.5 (1,978) is clearly lagging behind and the volume is currently almost 45% lower than a year ago.

Top all-electric models so far in 2024 (annual change):

  • Tesla Model Y – 7,801 (down 23%)
  • Skoda Enyaq iV – 2,717 (+78%)
  • Audi Q4 e-tron – 2,313 (+18%)

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