Meta’s big vision for facial computing may be better than Apple’s

Face computers are the future, but the world as we know it is not quite ready for them yet. That’s the conclusion both Apple and Meta have come to. You see it in the Ray-Ban Meta Smart Glasses and the Apple Vision Pro. Both fall short of what we think true augmented reality should be, but that’s not their ultimate goal. They are designed to prepare the public for the future by giving them a taste of it now.

And Meta’s smart glasses do this better so far.

I’m not saying the Vision Pro is a bad product. I haven’t spent enough time with it, but the time I did has confirmed that it’s the most technologically impressive mixed reality headset I’ve ever tried. When we talk about pure hardware innovation, the Vision Pro shoots Meta’s smart glasses into the stratosphere. But where Apple has formidable resources in building the Quite possible headset with current technology, Meta decided to build cheaper gadgets that people want to use now.

The sales support me. Sales of Quest 3 helped Meta’s Reality Labs achieve a record revenue record last quarter. We didn’t get a breakdown for the Ray-Ban Meta glasses, but the demand and engagement has been so strong that they’re making more. Case in point: my portable, skeptical husband is obsessed with it. They now have their own pair. This nerd went to get them a prescription, along with transition lenses, so they can wear them anywhere. They make a lot of automotive content like POV driving videos and in their words these glasses aren’t perfect, but they are a game changer because they never have to strap a GoPro to their head again. Otherwise it’s a normal pair of stylish Ray-Bans.

It’s possible that their enthusiasm for the Meta glasses is waning. For now, I have cognitive whiplash watching my husband, who has long thought smart glasses are a dumb idea, grab them so quickly.

Meanwhile, there are videos of early adopters wearing the Vision Pro in the real world. They are crazy. Even if you love the hardware, you can’t help but feel the urge to channel your inner Nelson Muntz, point and laugh.

Apple wasn’t wrong to focus on building the best headset possible. Apple appeals to the masses. Apple building a headset signals to the inexperienced technician that it is possible. By selling it to consumers you are saying that this is already happening. It doesn’t matter that these types of headsets have been around for ten years. Apple do it now, and it will be the best.

This depends heavily on Apple’s reputation people who are confident enough to ignore the ridiculous entrance fees. Wow plenty of people with potential, ability and prestige, and they’ll believe in it long enough for you to fix what’s not working. There are a few portable precedents. People used to think wearing AirPods was stupid. I remember people warning they were going to have their ears ripped out on the subway. Now everyone on the train wears them. When it launched, the Apple Watch was an overpriced gadget that didn’t know what it was supposed to be. It only found its basis in the Series 3. Now it is the most popular smartwatch in the world. Theoretically, the Vision Pro could do the same. But despite strong preorders, demand is expected to decline.

a:hover]:text-gray-63 [&>a:hover]:shadow-underline-black dark:[&>a:hover]:text-gray-bd dark:[&>a:hover]:shadow-underline-gray [&>a]:shadow-underline-gray-63 dark:[&>a]:text-gray-bd dark:[&>a]:shadow-underline-gray”>Photo by Vjeran Pavic / The Verge

That said, Meta’s more accessible approach is better for digesting what AR could be. The glasses fit easily into the life you currently lead. Sure, the beta version of the AI ​​assistant was shaky when I tried it, but that’s more of a limitation of AI assistants that require hyper-specific prompts. It’s useful to be able to have AI tell you what’s in a photo you took with your glasses. It’s more audio than visual AR, but it’s a step toward normalizing the use of a facial computer to interact with real objects in real space. Especially versus the Vision Pro, which is currently leaning more towards virtual and mixed reality. It’s cool to pull up the screen on your Mac and work on the moon, but that’s not really AR.

And it’s also about seven times the price of the Quest 3, Meta’s current answer to the Vision Pro. It’s not as flashy as the Vision Pro, but you can do a lot more with it right now. Meta CEO Mark Zuckerberg was keen to point this out in his impromptu review of Apple’s headset. Meta’s strategy focuses on what you can do now, and if you do that, people will have a reason to stay. If they stick around, they have inherently adopted your idea of ​​the future.

It’s too early to say how Apple’s proven approach will turn out. But a common complaint from Vision Pro buyers is that they don’t know what to do with it other than watch movies. It’s also too early to tell whether Meta glasses users will stick around in the long term. (They certainly didn’t do that for the Ray-Ban Stories.) But one thing we do know: At the end of his Vision Pro review, Zuckerberg said sales of Ray-Ban Meta Smart Glasses have far exceeded his expectations.

Leave a Reply

Your email address will not be published. Required fields are marked *