It’s not uncommon for me to see something on my phone screen that I want to know more about, and Google always wants to make it easier to get to, well, Google. And so we have Circle to Search, a new way to look up information on mobile devices.
The idea is quite simple – and in fact simplicity is its main selling point. In a video, Samsung (which makes one of the phones that has this feature) gives the example of someone seeing an orange dog light in an image, and instead of doing a text search describing what he’s looking at, he discovers that they can simply circle the lamp with their finger to get matches from the Internet.
Shopping is the obvious use case here, but you can also identify plants and animals, look up words, and get context about everything you see—in other words, everything a Google search can be.
Nice is not it? Yes, it is – if you have the right device.
Circle to Search was announced at the launch of the Samsung Galaxy S24 in mid-January and is available on the Samsung Galaxy S24, the Galaxy S24 Plus and the Galaxy S24 Ultra. From the end of January it also came to the Google Pixel 8 and Pixel 8 Pro.
Hopefully the feature will be available on other Android phones in the future, although we wouldn’t bet on anything launched before 2023.