BMW Vision Neue Class

The BMW Vision Neue Class It is a window into the near future of a true revolution within BMW. Not only does it pave the way for the brand’s first-ever electric car platform with round battery cells, but it also previews a fresh design language and the next generation of iDrive.

Fresh and bold new design

An SUV companion to the Vision Neue Klasse sedan introduced in 2023, the new It gets a significantly revised front fascia with a retro-futuristic kidney grille by modernizing a design first seen in the 1930s. The slim, upright kidneys with their illuminated contour are flanked by vertically aligned LEDs similar to those of the i Vision Circular 2021.

When the driver approaches the vehicle, the LEDs built into the grille and kidney grille act as welcome lights to greet the owner. The taillights also extend across almost the entire width of the vehicle and are intersected by the minimalist BMW logo we’ve seen on recent concepts. A prominent roof spoiler creates a sporty atmosphere, and there’s no rear window wiper to clutter the SUV’s tailgate.

Since this is just a concept, BMW had the freedom to embrace an austere design language by doing away with cameras, sensors and the like. That won’t be the case with next year’s iX3, which will also get traditional side mirrors instead of these cameras. Compared to the sedan, the SUV has more robust bumpers and newly designed center lock wheels.

What else has changed? The rear curved portion of the glass roof was not present on last year’s sedan, nor were the small door handles integrated into the beltline. The BMW Vision Neue Class

The new design language looks great

Overall, we think the exterior is better suited to the fresh design language than the sedan, especially when it comes to the rear end. However, both are concepts, so the 2025 iX3 and 2026 i3 won’t look exactly like this. That said, logic tells us that the design will be largely the same as the new iX3 goes into series production in just over a year from today. It would make no sense to show this concept and then unveil the production model in early 2025 with a significantly different look.

New interior, new infotainment, no iDrive controller

The interior is largely carried over from the sedan, but the white areas are now combined with orange instead of the mustard color we saw last year. As with the Vision Neue Class, BMW has eliminated the driver’s display and rotary dial. The central display of the iDrive 10 (or is it iDrive X?) looks larger than the 14.9-inch touchscreen found in current models.

The digital instrument cluster won’t necessarily be missed, as BMW has designed a head-up display that’s almost as wide as the dashboard. The new generation HUD, known as panoramic view, is located at the bottom of the windshield and provides the driver with relevant information directly in his field of vision. It will debut in a Neue Klasse-based model, but will trickle down to existing models later this decade.

Touch controls on the steering wheel

The Vision Neue Klasse X mirrors the sedan and features frameless windows and touch controls on the steering wheel. BMW’s latest models have already reduced the number of traditional buttons, but it seems even fewer (if any) will survive in NK-based vehicles. Production models may not go so far with minimalism, even if the ‘less is more’ approach is already clear.

Compose your own electric sounds

BMW HYPERSONXBMW HYPERSONX

The introduction of the HYPERSONX WHEEL heralds a new era of personalized audio experiences. This digital feature allows passengers to enjoy their favorite music during every journey. With real-time sound generation and the ease of adjustment with a simple finger tap on the HYPERSONX WHEEL, this is a new way to take control of your auditory experience.

New battery technology

Aside from the design, BMW shares some preliminary technical specifications regarding the Gen6 batteries. If we switch to round cells compared to the current Gen5 prismatic batteries, the new batteries will have an energy density increased by more than 20%. By using an 800-volt system, the charging speed increases by 30%, allowing a driving range of 300 kilometers after just 10 minutes of charging. Speaking of range, the German luxury brand claims it’s increasing by 30%.

The Vision Neue Klasse X has a 20% lower drag coefficient than the current CLAR-based iX3. The existing electric crossover has a Cd of 0.29, so if you do the calculations the replacement will have a Cd of about 0.23. Further contributing to efficiency will be tailor-made tires and new brakes tailored to electric vehicles, contributing to a 25% increase in overall vehicle efficiency.

Coming to Debrecen in 2026

The concept introduced today will transform into the road-going iX3 next year at the new Debrecen factory in Hungary. The i3 sedan will be released from the Munich factory in 2026. Four other NK-based models are scheduled for 2028. BMW is staying tight-lipped about their identities, but don’t be too surprised if an i3 Touring and an iX4 arrive. Other production locations for Neue Klasse confirmed so far are San Luis Potosi (Mexico), Regensburg (Germany) and Shenyang (China).

These future EVs will share assembly lines with CLAR-based products. BMW will also build at least six electric models in Spartanburg by the end of the decade. These will all likely be SUVs, but it’s unclear how many of them will use the new special underpinnings. CLAR-based EVs will persist even after Neue Klasse arrives.

Design sketches

Behind the scenes

BMW Vision Neue Class

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